Post by mondolsarker on May 2, 2024 4:07:50 GMT
The questions I often get asked: how to write on a company blog? But, above all, how to obtain good results from this activity? Legitimate questions. You are an economic reality with a very specific task: making ends meet. Therefore you need to have everything under control. You have to focus on the web, you have to make sure that this tool helps you find customers. Otherwise there is no point in investing. Photo credit: Michaela Photo credit: Michaela And it makes no sense to optimize the relationship between what you spend and what you get in practical terms . The blog is one of the essential tools for monetizing your online presence, but there are many doubts that continue to hinder the choice of hosting and the publication of the first article. How much will I have to write each week? Will they read my updates? Will I be able to create a confidential relationship ? But, above all, how to write on a successful company blog? I'll start with this last concept: success is relative.
What do you prefer, increasing visits and Cyprus Phone Number List shares or virtuous contacts? Is it better to appear or turn visitors into customers? The answer to understand before starting your creative journey on a professional blog is this: success is not vainglory, it does not contain empty numbers. Success is in the conversions. For a personal blog, inconsistent metrics may have value, but in a professional project they are unacceptable. Once this point has been clarified, how to proceed and accumulate results worthy of the name? Knowledge of the target This is the decisive step: without studying the audience there is no quality. Only if you know the needs of the people you want to reach can you create authoritative content worthy of the name.
In a personal diary you can transform your thoughts, the ideas that suddenly pop into your head, into words. Using instinct, flashes of genius. Without brakes and inhibitions. There is a lot of freedom here. This is not possible on a company blog . I don't want to cut off your creativity, your identity. When you write a post you don't have to put your style aside, but only have a clear comparison with: The information that the search engine returns. The discussions you find in forums and groups. At the base there is always the individual. To define this step you must think in terms of buyer personas . What am I talking about? Here is a definition to frame this tool: Buyer personas are generalized representations of your ideal customers.
What do you prefer, increasing visits and Cyprus Phone Number List shares or virtuous contacts? Is it better to appear or turn visitors into customers? The answer to understand before starting your creative journey on a professional blog is this: success is not vainglory, it does not contain empty numbers. Success is in the conversions. For a personal blog, inconsistent metrics may have value, but in a professional project they are unacceptable. Once this point has been clarified, how to proceed and accumulate results worthy of the name? Knowledge of the target This is the decisive step: without studying the audience there is no quality. Only if you know the needs of the people you want to reach can you create authoritative content worthy of the name.
In a personal diary you can transform your thoughts, the ideas that suddenly pop into your head, into words. Using instinct, flashes of genius. Without brakes and inhibitions. There is a lot of freedom here. This is not possible on a company blog . I don't want to cut off your creativity, your identity. When you write a post you don't have to put your style aside, but only have a clear comparison with: The information that the search engine returns. The discussions you find in forums and groups. At the base there is always the individual. To define this step you must think in terms of buyer personas . What am I talking about? Here is a definition to frame this tool: Buyer personas are generalized representations of your ideal customers.