Post by account_disabled on Mar 7, 2024 10:24:33 GMT
Sports influencers are the ideal subjects for creating direct and trusting bonds with their fans, they are those who, more than anyone, show a greater ability to engage their followers compared to other personalities. In short, they are a great point to consider in terms of planning and brand strategy, and not just for brands operating in the sports sector. The fundamental aspects that a brand looks for in an influencer are coherence and credibility, which in social media jargon translates into engagement rate , i.e. the percentage that measures the engagement rate. In the world of digital marketing, it is no longer enough to have a profile full of likes and followers, you need to know how to go further and have the ability to involve and interest your audience. The clubs know it and the sponsors know it.
On social media, given the necessary proportions, sports influencers Brazil Phone Number obtain on average double the interactions that traditional influencers obtain, with an engagement rate that is practically double compared to the standard share: 6.65% versus 3.32%. A similar proportion applies to branded content, i.e. those that indicate the relationship between the public's response to sponsored and generalist content. For sports influencers this value is 3.1%, for traditional influencers 1.75%. Athletes, in fact, create bonds of trust with fans and the latter are also more willing to purchase the goods and services recommended by their favorite athletes. Furthermore, in recent years the attention on female athletes and .
The number of women is also growing in the sports historically most practiced by men and consequently media and social coverage is increasing. The increase is directly proportional to the fact that the sporting level has actually become much more competitive and therefore we see matches with a high technical rate, which make the spectacle nothing short of compelling. Speaking of brand strategy, 5 examples of sports influencers on Instagram #1 Carlotta Ferlito 774k followers Category: Gymnastics At the Universiade in Naples she put on a show in floor exercise, earned a gold medal in artistic gymnastics and took out her smartphone to immediately involve the almost 800 thousand followers who follow her on Instagram.
On social media, given the necessary proportions, sports influencers Brazil Phone Number obtain on average double the interactions that traditional influencers obtain, with an engagement rate that is practically double compared to the standard share: 6.65% versus 3.32%. A similar proportion applies to branded content, i.e. those that indicate the relationship between the public's response to sponsored and generalist content. For sports influencers this value is 3.1%, for traditional influencers 1.75%. Athletes, in fact, create bonds of trust with fans and the latter are also more willing to purchase the goods and services recommended by their favorite athletes. Furthermore, in recent years the attention on female athletes and .
The number of women is also growing in the sports historically most practiced by men and consequently media and social coverage is increasing. The increase is directly proportional to the fact that the sporting level has actually become much more competitive and therefore we see matches with a high technical rate, which make the spectacle nothing short of compelling. Speaking of brand strategy, 5 examples of sports influencers on Instagram #1 Carlotta Ferlito 774k followers Category: Gymnastics At the Universiade in Naples she put on a show in floor exercise, earned a gold medal in artistic gymnastics and took out her smartphone to immediately involve the almost 800 thousand followers who follow her on Instagram.