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Post by account_disabled on Jan 8, 2024 9:05:32 GMT
Can Google Analytics be used for social media? To track the traffic of social networks such as Facebook and Instagram, you can use the features made available by Google Analytics: find out how to do it in this article. Published February 28, 2022 Alt text What is Google Analytics Create a Google Analytics account The importance of choosing the right social network For all marketers, Google Analytics is a fundamental tool. It provides details on traffic and conversions , and allows you to analyze the performance of your website completely free of charge. Before checking if and how it can be used Telegram Number Data for social media, it is therefore necessary to understand what Google Analytics is. What is Google Analytics A free website analytics dashboard, Google Analytics provides a wealth of information about your site and its users, including those who find it through social media . For example, it allows you to monitor: traffic to the site and its source (how the user finds the site); the traffic of individual pages; the number of converted leads and where they came from. It goes without saying that using Google Analytics helps to prove how much social media is actually bringing to a website (and therefore to a business). In particular, it allows you to identify the social platforms that bring the most traffic, to calculate the ROI (Return On Investment) of the campaigns and to discover which contents work best. Once you have this data, it is easier to obtain appreciable results from your social media campaigns.
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