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Post by account_disabled on Dec 28, 2023 9:29:06 GMT
The brand name in Adwords. Why is it convenient to do it? There are many reasons, including increasing brand visibility or being able to personalize promotions for customers, which will make them feel more attached to the company in question. Visibility When a search is carried out on Google, the platform has a part reserved for Adwords results: the first three positions, just below the search line or the right side. These results have much more presence and relevance to users than organic positioning results ( SEO – Search Engine Optimization ). Bidding for the brand in Adwords offers greater Country Email List visibility to the company: although the name is positioned first in SEO, of course, having also controlled the SEM results, the brand ensures. That the client clicks on your link. In this way, fewer spaces will have the competition to position itself by the name of another brand. Competence Although it is more than recommended, registering the brand name with Google does not ensure that the competition cannot use said name in the texts of the ads.
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