Post by account_disabled on Dec 21, 2023 3:47:23 GMT
If you've ever clicked on a mobile ad by mistake, you're definitely not alone. image Until recently, it was widely believed that around 40% of clicks on mobile banners are errors or fraud, thanks to eMarketer research from 2012. In Czech, for example, here: 40% of mobile ad clicks are errors or fraud . At the beginning of this year, however, a small uproar was caused by a study commissioned by the operator of the Retale service in the United States , which brings together advantageous events (discount flyers, coupons, etc.) in one place. Thanks to her, the numbers from 2012 still seem relatively optimistic.
In this study, 60% of B2B Email List respondents admitted that if they click on a mobile ad, it is usually a mistake. The main reasons given were the small display, clicking, or both. image Example of an irrelevant ad click - Fast Clicks But what is even more alarming is that only 13% clicked on an ad because they were interested in the ad, and another 16% clicked on the ad because they liked the brand or the product or service it was promoting. However, it is worth mentioning that the survey was conducted on a relatively small sample of 500 randomly selected users over the age of 18.
image Example of an irrelevant ad click - Edge clicks If you've ever managed an ad campaign on the content network, you've surely noticed that mobile banner advertising often shows rather below-average results, regardless of the campaign's goal. Cost per conversion, conversion rate, bounce rate, time spent on site, and more are all metrics where mobile banner traffic typically lags significantly. And it doesn't help that the cost per click for these ad formats is usually lower thanks to a better CTR and thus a better quality score . Thus, ad campaign optimizers often resort to radical measures, such as a negative "-100%" bid for mobile devices or setting adsenseformobileapps.com URLs in excluded locations.
In this study, 60% of B2B Email List respondents admitted that if they click on a mobile ad, it is usually a mistake. The main reasons given were the small display, clicking, or both. image Example of an irrelevant ad click - Fast Clicks But what is even more alarming is that only 13% clicked on an ad because they were interested in the ad, and another 16% clicked on the ad because they liked the brand or the product or service it was promoting. However, it is worth mentioning that the survey was conducted on a relatively small sample of 500 randomly selected users over the age of 18.
image Example of an irrelevant ad click - Edge clicks If you've ever managed an ad campaign on the content network, you've surely noticed that mobile banner advertising often shows rather below-average results, regardless of the campaign's goal. Cost per conversion, conversion rate, bounce rate, time spent on site, and more are all metrics where mobile banner traffic typically lags significantly. And it doesn't help that the cost per click for these ad formats is usually lower thanks to a better CTR and thus a better quality score . Thus, ad campaign optimizers often resort to radical measures, such as a negative "-100%" bid for mobile devices or setting adsenseformobileapps.com URLs in excluded locations.